OLW had revamped their popcorn assortment and a new range of flavoured popcorn was ready to hit the market. To ensure a safe landing we teamed up with them to create an eye-catching concept. Drawing inspiration from their real-life snack factory, we wrote a story about OLW Popperi, the home of a miraculous popcorn-making machine. This story was told on packaging and in-store communication.

Case photos accredited to Identity Works.