Welcome to a place where full pigs levitate, potatoes grow bigger than barns and where table manners never got invented. Reverse your brain and step into the world of Little Farmer. This is a place for a kid’s fantasy.

Bringing together a concept world was the first step in creating Lantmännens new baby food brand: a narrative world description, character backstories, motion guidelines and an illustrative style. This was applied to packaging and digital platforms.

Little Farmer is a part of Lantmännen – an agricultural cooperative and Northern Europe’s leader in agriculture, machinery, bioenergy and food products.