Designed at Identity Works
Where corn is reborn
OLW had revamped their popcorn assortment and a new range of flavoured popcorn was ready to hit the market. To ensure a safe landing we teamed up with them to create an eye-catching concept. Drawing inspiration from their real-life snack factory, we wrote a story about OLW Popperi, the home of a miraculous popcorn-making machine. This story was told on packaging and in-store communication.
Case photos accredited to Identity Works.
Client: OLW
My role:
Lead Designer
Services:
Packaging design
Illustration:
Cecile Hallberg
![](http://www.victorlahall.com/wp-content/uploads/2017/07/olw_popcorn_1.png)
![](http://www.victorlahall.com/wp-content/uploads/2017/07/olw_popcorn_2.png)
![](http://www.victorlahall.com/wp-content/uploads/2017/07/olw_popcorn_3.png)